Market place segmentation is made of using the overall heterogeneous marketplace for a product and dividing it into various sub-markets or segments, Just about every of which has a tendency to be homogeneous in all considerable areas.[twelve] The process is carried out for 2 principal applications:
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Promotion takes place when a company right pays a media channel, specifically by using an in-dwelling company[77] or by way of an promoting agency or media getting company, to publicize its item, services or information. Popular samples of promoting media contain:
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